Loewe

Loewe, a prominent Spanish luxury fashion house, has a rich history that intertwines with innovation and artistry, especially within the realm of menswear. Founded in Madrid in 1846, Loewe began as a cooperative of leather artisans and has since become renowned for its unparalleled craftsmanship.

19th Century – Foundation and Growth: Starting as a workshop that specialized in leather goods, Loewe quickly gained reputation among the Spanish elite. By the late 19th century, Loewe’s products were endorsed by the Spanish royalty.

20th Century – Expansion and Innovation: Loewe’s expansion into menswear became significant during the 20th century. The house introduced a line of men’s accessories and clothing that soon became synonymous with luxury and elegance.

In 1970, German-born Karl Lagerfeld became the creative director. His design prowess pushed Loewe into the international spotlight, expanding the menswear line.

After Lagerfeld, various notable designers like Giorgio Armani and Laura Biagiotti contributed to the brand’s collections, continuously redefining the Loewe aesthetics.

The 1990s to the 2000s – Transformation and Modernization: The late ’90s saw the brand’s acquisition by LVMH, one of the world’s largest luxury groups, which led to significant transformation and modernization within the company.

Under the guidance of designers like Narciso Rodriguez and Jose Enrique Oña Selfa, Loewe began to experiment with bolder designs and materials, aiming to appeal to a younger, more fashion-forward audience.

The menswear line, in particular, underwent a revolution, shifting from conservative designs to a more contemporary and eclectic aesthetic.

2010 to Present – The Era of JW Anderson: In 2013, Jonathan Anderson, known as JW Anderson, was appointed as Loewe’s creative director. His arrival marked a new chapter for the brand, especially in the realm of menswear.

Anderson’s designs for Loewe have been characterized by a fusion of traditional craftsmanship with avant-garde sensibilities. His menswear collections have been particularly groundbreaking, blending classic Spanish heritage with a modern twist.

Under Anderson, Loewe’s menswear has included bold patterns, asymmetrical cuts, and a mix of textures that reflect an artistic, unorthodox approach to fashion. Collections have featured everything from oversized coats to leather accessories, reflecting both the brand’s heritage and Anderson’s unique vision.

Anderson’s approach to menswear has helped propel Loewe to new heights, garnering acclaim from critics and followers alike. His commitment to sustainability and the integration of art into the brand, with collaborations with artists and the Loewe Foundation, has solidified Loewe’s reputation as a forward-thinking and culturally aware fashion house.

Conclusion: The history of Loewe’s menswear is a story of evolution, innovation, and redefinition. From the traditional craftsmanship of the 19th century to the modern and daring designs under JW Anderson, Loewe has consistently been at the forefront of menswear fashion.

Under the helm of various creative directors, Loewe has grown, adapted, and changed, always staying relevant. The present era with JW Anderson exemplifies a brand that honors its rich heritage while simultaneously pushing boundaries, creating a unique identity in the world of luxury fashion.