Italian fashion house PRADA presented its Lunar New Year 2023 Collection with Memories of Beauty campaign featuring the brand’s ambassador and Chinese singer-songwriter, dancer, rapper, and actor Cai Xukun, also known as Kun, and actor Bai Yufan. In charge of photography was Nick Yang, with still life photography from Zhongjia Sun.
“According to the Chinese zodiac, 2023 is the year of the rabbit – a gentle, elegant and contemplative animal. Prada is marking the start of the year with the Memories of Beauty campaign, which celebrates memory and the sharing of happy moments connected to Lunar New Year.” – from Prada
