Tommaso de Benedictis

Gucci spring summer 2014 florals come to life in the first look of label's spring summer 2014 campaign shot by the iconic fashion photography duo Mert Alas and Marcus Piggott. Model Tommaso de Benedictis headlines his first major campaign, while for the styling the label enlisted the prolific fashion editor and stylist Edward Enninful.

The fresh faced Tommaso is represented by Tomorrow Is Another Day and has had a successful SS14 runway season. Walking not only for Gucci, but for top fashion brands such as Burberry Prorsum, Neil Barrett, Dries Van Noten, Kris Van Assche, Louis Vuitton, and Ermenegildo Zegna to name a few.

Continue below for some of our favorite looks from the collection, as well as the video of the show presented during Milano fashion week in June.

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For more log on to www.gucci.com.