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Liam Payne Designs Second Capsule Collection for HUGO

#HUGOxLiamPayne: Liam Payne combines Hugo’s DNA with his sporty aesthetic

Liam Payne
©HUGO, Photography by Tom Craig

English singer Liam Payne teams up with fashion house HUGO BOSS for the second HUGO x Liam Payne‘s capsule collection. Fashion photographer Tom Craig captured HUGO x Liam Payne‘s campaign featuring Liam himself.

This season, we thought it would be cool to celebrate both our journeys so far. We’ve remixed the HUGO logo so it reads HUGO.93.LP in reference to the year I was born and the year that the brand was established. – Payne

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Liam Payne
©HUGO, Photography by Tom Craig

SHOP THE COLLECTION:

HUGO
©HUGO, Photography by Tom Craig
HUGO
©HUGO, Photography by Tom Craig
HUGO
©HUGO, Photography by Tom Craig

SHOP THE COLLECTION:

HUGO
©HUGO, Photography by Tom Craig

I’ve realised that although I love getting dressed up every now and again, casual outfits are what I feel most comfortable in. I am really growing into my own style now. I know what works for me and what doesn’t, and I’m OK with that. – Payne

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