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Gustave Cagani, Florian Witte, Lamine Lo + More for GUCCI FW20

The Ritual: Discover Gucci’s Fall Winter 2020.21 campaign

GUCCI
Courtesy of ©GUCCI

Designer Alessandro Michele enlisted some of his favorite models to take self-portraits for Gucci‘s Fall Winter 2020.21 advertising campaign. Among the stars of the session are Gustave Cagani, Florian Witte, Lawrence Perry, Lamine Lo, and Sunday Romuald. In charge of creative direction was Alessandro Michele, with art direction from Christopher Simmonds.

With freshness and authenticity, these hyper-real images depict one’s home as a personal creative laboratory, whose inhabitants are free to have fun and experiment using their imagination: they acted as photographers and storytellers, producers and scenographers. The different formats echo the array of tools used, ranging from disposable cameras to camera phones, adding to the variety of results and telling of individual decisions about how the protagonists wish to be seen.

GUCCI
Courtesy of ©GUCCI
GUCCI
Courtesy of ©GUCCI
GUCCI
Courtesy of ©GUCCI
GUCCI
Courtesy of ©GUCCI

By ceding control, a new type of creativity is unleashed. So here’s the Gucci community, knitting, gardening, sunbathing, brushing teeth, hanging out on the roof of a building, jumping off a bed, with pets, even playing darts while skateboarding indoors on a polished wooden floor. Though the scenarios are every day, the images are anything but, showing how Gucci’s magical Romanticism inspires a peculiar, emotional dreamlike quality.” – From Gucci

Gucci FW 2020-2021 collection
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer/Director: Models
Hair stylist: Models
Make up: Models
Music credits:
“Alright” Supergrass
(Gareth Coombes, Daniel Goffey, Michael Quinn)
© 1995 EMI Music Publishing Italia Srl on behalf of EMI Music Publishing LTD
(P) 1995 The Echo Label Limited, a BMG Company, courtesy of BMG Rights Management (Italy) srl

Courtesy of ©GUCCI

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