Italian house GUCCI presented its Chinese New Year 2023, Year of the Rabbit, Capsule Collection with a campaign directed by fashion photographer Max Siedentopf. In charge of styling was Emma Wyman, with set design from Emma Roach, movement direction by Eric Christison, and production by MAI Productions. Beauty is work of hair stylist Ryan Mitchell, makeup artist Daniel Sallstrom, and manicurist Anatole Rainey. The collection features playful graphic patterns in sporty silhouettes, and shoes are embellished with ear-like bows and fleece.
“The dreamy light of sunrise heralds a new Spring in the House’s campaign presenting the special collection dedicated to the Year of the Rabbit. A serene group of friends encounter serendipitous rabbits in a blooming landscape full of exuberant tones that echo the joyful spirit of the season.” – from Gucci