44 Label Group presented their Spring Summer 2023 Collection titled “Full of Fire”. The collection is showcased for the first time this season as part of the official calendar of Milano Fashion Week. As everything started with T-shirts for 44 Label Group, it remains the core force around which everything else revolves. The T-shirts are hung around and attached directly to trousers, shorts and skirts which are decomposed, dissasembled, re-assambled, patchworked and raw edged. All details are presented with a purpose rather than flourish. Materials crash agains each other with determined weight. Materials used are washed cotton and ultalight nylon that is over – dyed.
SPRING SUMMER 2023 COLLECTION
“Full of Fire” is Rooted in a philosophical reckoning: The process of self-renewal without allowing anyone or anything to box you into one singular realm or categorize you for their own understanding. On another level, the concept of “Full of Fire” also reflects upon transformation birthing positive emotions out of the negative, letting go of the past and blazing forward with knowledge acquired to create a new path, lit by fire and experience, bringing those with similar mindsets and motives along for a winding, soul-expansive journey. As is this mantra, the products themselves are not boxed into one simple category they morph and involve a multitude of elaborate and intricate textures, just as their wearers do. – from 44 Label Group
