Model Wataru Shimosato (A Models) beautifully photographed for by H. New York campaign by Chris (Po-Yen) Lee with styling by Naomi Zhao.
by H. Founded in March 2013 in New York City. by H. aims to create interesting and affordable everyday wear. We seek to make functional, season- less as well as unisex clothing by following a minimalist approach.
by H. focuses on creating avant-grade inspired design that is not driven by trend, and goes well with all seasons. The color theme of the garments is always very subtle and neutral. In our first capsule collection, we designed a variety of basics that capture elements of asymmetry, raw edge, and proportion of the human bodies to name a few. In addition, experimenting with different types of garment constructions is key to us, and the by H. design team is always eager to surprise our customers with unique close up details.