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GUCCI Aria Menswear Collection Is Here With a Backup from Balenciaga

GUCCI Aria Menswear Collection Is Here With a Backup from Balenciaga in an unexpected cross brand collaboration.

gucci aria menswear
Photo courtesy of ©Gucci

GUCCI Aria Menswear Collection showcased today with a runway film features collaboration between Alessandro Michele and Balenciaga Creative Director Demna Gvasilia.

Gucci team shares:  “Debuting in a special film co-directed by award-winning photographer and director Floria Sigismondi and Alessandro Michele, Aria. A singular voice, taking its turn in the spotlight; in the Italian language, ‘air’. In his notes on the collection, the Creative Director calls it “a deep and ecstatic diving in everything we yearningly miss today… a jubilee of breath.” In the year of Gucci’s centenary, Alessandro Michele opens the locks of history, only to find a deeply personal vision of the mythology that surrounds the brand. Standing sentinel is the Savoy Club—a tribute to The Savoy Hotel in London where founder Guccio Gucci worked as a liftboy in his youth. Once inside, a “hacking lab” is unveiled. Incursions and contaminations by elements “pilfered” from House heritage and from Demna Gvasalia, Creative Director of Balenciaga—ultimately expressions of reverence and homage.”

Photo courtesy of ©Gucci
Photo courtesy of ©Gucci

Discover all the runway looks from Gucci Aria menswear collection: 

See the details from Gucci Aria Menswear collection: 

Womenswear looks available on our DSCENE runway page.

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