Discover HUGO Pre-Spring 2022 ‘Reboot The Night’ campaign starring the models Matthias El Koulali, Yuuki Tang, Chai Maximus and Ronja Berg, captured by fashion photographer Reto Schmid. Styling is work of Dogukan Nesanir with art direction from Edward James Lee. In charge of beauty were hair stylist Gregor Makris and makeup artist Susanna Jonas.
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This pre-spring, we’re going from URL to IRL – and you’re invited. HUGO takes back the night for its latest holiday campaign, entitled Reboot the Night. Set in one city across multiple locations and starring a cast of diverse characters, the new campaign celebrates self-expression, connection and collective celebration, and brings this season’s technical, club-inspired creations to life.
– from HUGO.