Italian luxury brand Prada unveiled its Spring Summer 2025 Menswear campaign that unravels the layers of individuality through its collaboration with British actor Harris Dickinson. Captured by the legendary Steven Meisel, the campaign offers an unvarnished glimpse into Dickinson’s persona, departing from theatrical pretense and focusing on authentic self-expression. This approach bridges the gap between character and reality, making the actor a dynamic presence who breathes life into the collection.
The collection, conceptualized by Miuccia Prada and Raf Simons, challenges traditional notions of design by exploring the tension between reality and artifice. Archetypical menswear staples – tailored blazers, crisp shirts, and structured trousers – take on a transformative quality when paired with Dickinson’s multifaceted personality. Each garment becomes an extension of his character, shifting easily between sharp precision and casual nonchalance, offering a fresh narrative with every pose.
A hallmark of this collection lies in its intricate detailing. Wired accents bring a kinetic energy to hems and collars, while aged finishes and deliberate creases evoke a sense of lived-in comfort. These design choices serve as a dialogue between past and present, reality and imagination, where imperfection reflects humanity. Additionally, the collection features prints inspired by Bernard Buffet, reimagined as wearable art, adding layers of cultural depth to an otherwise minimalist aesthetic.
Silhouettes play a key role in defining the season’s look. Proportions are amplified, with oversized sweaters juxtaposed against cropped trousers, creating unexpected yet harmonious contrasts. This fluid interplay of shapes challenges conventional menswear boundaries, offering a new vocabulary for self-expression. The deliberate mix-and-match ethos signals a bold, confident masculinity, unconstrained by traditional rules.
The campaign’s visual language emphasizes proximity and intimacy. Meisel’s lens captures Harris Dickinson in moments of introspection and vigor, inviting viewers to engage with the tactile richness of the garments. Up-close, the textures and nuances of the collection become evident, from the subtle sheen of fabric to the weighty drape of oversized knits. This interplay between visual and physical perception underscores the collection’s emphasis on authenticity and lived experience.
