![GUCCI ARIA](https://www.malemodelscene.net/wp-content/uploads/2021/12/KAI-GUCCI-ARIA-01.jpg)
Luxury house GUCCI presented their latest dream like ARIA campaign featuring K-pop star and the brand’s global ambassador Kai lensed by fashion photographer Jang Dukhwa. In charge of creative direction was Alessandro Michele, with art direction from Matt Roach + Emma Hetherington, and production by Mother Media. Set in a surreal and frosted landscape, the campaign captures Kai wearing key looks and accessories from Gucci‘s Aria collection.
![GUCCI ARIA](https://www.malemodelscene.net/wp-content/uploads/2021/12/KAI-GUCCI-ARIA-02.jpg)
![GUCCI ARIA](https://www.malemodelscene.net/wp-content/uploads/2021/12/KAI-GUCCI-ARIA-03.jpg)
![Kai](https://www.malemodelscene.net/wp-content/uploads/2021/12/KAI-GUCCI-ARIA-04.jpg)
![Kai](https://www.malemodelscene.net/wp-content/uploads/2021/12/KAI-GUCCI-ARIA-05.jpg)
![](https://www.malemodelscene.net/wp-content/uploads/2021/12/KAI-GUCCI-ARIA-07-728x409.jpg)