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K-pop star KAI Models Key Looks from GUCCI ARIA Collection

Photographer Jang Dukhwa and South Korean singer / actor Kai team up for Gucci

GUCCI ARIA
©GUCCI, Photography by Jang Dukhwa

Luxury house GUCCI presented their latest dream like ARIA campaign featuring K-pop star and the brand’s global ambassador Kai lensed by fashion photographer Jang Dukhwa. In charge of creative direction was Alessandro Michele, with art direction from Matt Roach + Emma Hetherington, and production by Mother Media. Set in a surreal and frosted landscape, the campaign captures Kai wearing key looks and accessories from Gucci‘s Aria collection.

GUCCI ARIA
©GUCCI, Photography by Jang Dukhwa
GUCCI ARIA
©GUCCI, Photography by Jang Dukhwa
Kai
©GUCCI, Photography by Jang Dukhwa
Kai
©GUCCI, Photography by Jang Dukhwa

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