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Bottega Veneta Celebrates the Year of the Tiger

The brand presented the Chinese Lunar New Year campaign and a takeover of the Great Wall of China.

© Bottega Veneta

In celebration of the upcoming Chinese Lunar New Year, Bottega Veneta has released a special campaign, dominated by the shade of tangerine (a symbol of luck in Mandarin). The brand is also staging a takeover of the Great Wall of China from 6 to 12 January 2022. The installation features only Bottega Veneta’s name and logo in its signature green, combined with a tangerine.

© Bottega Veneta

Together with this installation, Bottega Veneta has pledged a donation to support the renovation and maintenance of the ‘Shanhai Pass’, the Great Wall of China’s easternmost stronghold, historically known as the ‘First Pass under Heaven’.

© Bottega Veneta

Discover more – Bottega Veneta Is Taking Over The Great Wall of China.

© Bottega Veneta
© Bottega Veneta
© Bottega Veneta
© Bottega Veneta

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