British luxury house DUNHILL unveiled their Spring Summer 2022 campaign featuring Chinese actor and the brand’s global spokesperson Yang Yang, and top model Jonas Glöer lensed on the streets of Mayfair by fashion photographer Jack Webb. The Perspectives campaign captures the momentum of life in London. The SS22 collection brings elegance and masculinity, and fuses modernity with tradition.
As a British House born in Mayfair, we’ve always had a unique perspective on London, of its archetypes and iconography; it’s something I love to examine and explore. We value tradition, taking inspiration from our archive whilst considering the needs of today’s man – with craft and innovation at heart of everything we do. – Mark Weston, Creative Director
“British menswear codes and the tailoring traditions of the House are explored once more, but with a new clarity. Notions of executive style and The City are skilfully subverted, with new era icons like the half-wrap jacket and split hem trouser paired with technical outerwear. A longstanding expertise in leather, so integral to dunhill’s DNA, is applied this season in new ways, with signature bags, trousers, and the innovative Compendium Mac – the latter being the latest evolution of the multi-functional outerwear concept. Embracing conventions old and new, these pieces call on a familiar collision of old guard and avant-garde, recurrent in Weston’s vision for the House.” – from dunhill
