For its FW25 season, Casablanca, under the creative guidance of Charaf Tajer, presents a collection infused with the essence of Japan. Drawing from over two decades of experiences in Japan, Tajer skillfully navigates the balance between the nation’s past and its present. This collection, his second homage to Japan, explores the rich contrasts and cultural complexities that shape Japanese society, from cutting-edge youth subcultures to the steadfast norms of its corporate world.
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Casablanca’s interpretation of Japan marries contemporary edge with traditional influences. The collection is a dynamic tableau of contrasts: the spirit of Bōsōzoku biker gangs collides with the playful innocence of Harajuku Kawaii, all against a canvas of conventional corporate wear and bold rave aesthetics.
At the heart of the collection lies the principle of ‘Kaizen’, or continuous improvement, which not only shapes the design ethos but also the execution of each piece. High fashion meets cultural homage as traditional Japanese garments are reinterpreted with a modern, relaxed fit that transcends gender norms, showcasing Tajer’s commitment to both honoring heritage and pushing stylistic boundaries.
The visual language of the collection is rich and varied. Neon hues from Tokyo’s nightlife are paired with the meticulous detail of traditional Japanese embroidery, transforming subcultural insignias into elegant, contemporary statements. These designs are counterbalanced by influences from American pop culture, creating a cross-cultural fusion that’s both global and introspective.
Expanding its range, Casablanca also introduces a line of skiwear inspired by the wintry beauty of the Japanese Alps. In collaboration with Swiss brand Faction, the collection features ski apparel and accessories, including the innovative ‘Montagne’ sneaker, which mirrors the iconic profile of Mount Fuji.
The Casablanca FW25 collection is a narrative of Japan’s unique cultural identity, seen through the lens of Charaf Tajer. It celebrates the nation’s ability to maintain its traditions while evolving with global influences.
