Fashion house FERRAGAMO unveiled its Pre-Fall 2023 Collection that was inspired by an extended, panoramic view of Hollywood’s landscape. The collection explores the contrasts between Hollywood’s glamour of a sunset beachfront and the spirit of the snow-tipped peaks, and the arid desert that lies just beyond the city. For his sophomore collection at Ferragamo, designer Maximilian Davis explores the connection between the brand and Hollywood – one of Salvatore’s first cinematic endeavour, was creating the cowboy boots for The Covered Wagon in 1923. The tropes of the Western wardrobe appear as a consistent conceit – from the introduction of denim, raw and distressed or flocked in velvet, to pocket detailing or belt-wrapped bags and shoes. Models Abas Abdirazaq, Ahmadou Gueye, and Marnix Eyckmans star in the lookbook captured by fashhion photographer Rafael Pavarotti. In charge of art direction was Edward Quarmby. Beauty is work of hair stylist Virginie Pinto Moreira, and makeup artist Thom Walker.
“An undercurrent of fetishism, omnipresent within Davis’ work, is most directly visible through high-shine finishes: the extraordinary gloss of patent skins, or wipe-clean leathers. But an overarching sensuality prevails throughout: scarf drapery, chiffon transparencies and slashed necklines ensure a proudly seductive sensibility; skin-tight cashmere long johns or fetishistic flashes of Ferragamo red echo that spirit.
Accessories add magnetically desirable touches: the Wanda handbag, in a seasonal palette of bubblegum pink and neon green alongside new gradients and proportions; a woven beachwear tote; a special, metal-handled iteration of the Prisma.But most vital to that energy is an array of footwear imbued with magnetism – the toes of the pump drawn to a perverse point, its angular heel set askew; the Gancino in newly coloured iterations – a tribute to Salvatore’s endless innovation and the proud history of Ferragamo. Here is a effortlessly cool modern wardrobe, complete with key accents and accessories designed to stand out.” – from Ferragamo