Maison MIHARA YASUHIRO unveiled its Spring Summer 2024 Collection, named Lo-Fi Vision, on June 23rd, during the recently wrapped up Paris Fashion Week. Imagine a fashion community comprised of youthful, fearless, and passionate individuals who have no interest in current social trends or information. This season, the designer presents a new interpretation of Acid, drawing on his adolescent years and exploration of Lo-Fi music from the late 1980s and 1990s. The primary focus of the collection is the ‘Big Silhouette,’ which is introduced in a limited color palette. In addition, Acid is interpreted through the mesmerizing ‘blurred hues’ created by a one-of-a-kind dying and spraying technique. This technique, a specialty of Maison Mihara Yasuhiro, is complemented by signature pieces, such as denim and military wear, that display a harsher and more rugged interpretation.
SPRING SUMMER 2024 COLLECTIONS
Recently, I have been in a memory maze. It was a shock learning about the fall of the Berlin Wall on the television when I was around 10 years old. And as if resonating with this, there was nervousness, and a large amount of pressure within society which changed house music on the daily, pumping out rhythm and bass on speakers. But in those days, we were too busy having fun and not having a care in the world.
The 90s went by as if we were living too fast, and even now, memories of that time sink and float like ingredients in a soup. A LO-FI memory maze. The noisy scenery emphasised in a vague/ambiguous dream. There’s a constant voice inside my head. “Do you want to go back to those days?”
For this season’s collaboration with Japanese transfer printing specialist brand Talking About The Abstraction (TATA), an assortment of magazine-style clutch purses, cassette tape wallets, and a cassette player shoulder bag will be introduced. The clutch purse transfer print features the iconic back numbers of the renowned street style magazines Street (1985) and Fruits (1997), both of which were headed by Shoichi Aoki. In addition, the brand is releasing a new sneaker model dubbed the Charles, whose silhouette has been refined for years, resulting in a sleeker and more defined silhouette.
I go towards the deep darkness I can see beyond the maze. Of course, the maze has no exit. I wanted to know the answer to why I lost my way in the maze. But, no such answer exists. – Mihara Yasuhiro
Discover every look from the Maison Mihara Yasuhiro Spring Summer 2024 Collection in the gallery below:
Performed By Apo + die deutsche post punk
Styling For Mens Mihara Yasuhiro & Team
Styling For Womens Yukari Ohta
Hair Martin Cullen
Makeup Morgane Martini
Casting Director Rene de Bathory at RF Casting
Show Production Devi Sok (Paris) / Michio Hoshina (Japan)
Lighting Planner Ryo Kawamura
Lighting and Sound Lumière et Son Paris
Show Video Cassian Thomas De Cruz
Runway Photo Luca Tombolini
Backstage Photo Sonny Vandevelde
International Press DLX PR
UK & US Press Purple
