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James Cater & Danilo Martins for RCANO Spring Summer 2016


Fashion photographer Dino Busch teams up with James Cater (Chic Management Australia) and Danilo Martins (Office IM Brazil) for RCANO‘s Spring Summer 2016 advertisement. Styling is work of Rafael Raya Cano, with hair and makeup by beauty artist Mak Tung at MT Make up.

This campaign was shot at one of Hong Kong’s most beautiful and hidden beaches where surfers and adventure seekers enjoy the big waves encircled by nothing else but nature. Nowadays humans are too dependent on technology, living in big cities surrounded by skyscrapers, cars and pollution. This campaign escapes from all of that by projecting natural elements like the sea, rocks, sand and trees, in order to represent the free spirit of men and their interaction with nature.
Inspired by the flora and fauna, the key color that predominates in this season is green, projecting different shades of it, as well as other colors like grey, brown and blue. With its 100% cotton fabrics, silk components and unique wood and metal buttons, this collection reflects a young and fresh style for summer, defined by a mixture of characteristic graphic shapes.


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