Italian fashion house PRADA presented it’s Spring Summer 2023 Touch of Crude campaign featuring actors Vincent Cassel and Louis Partridge, and NCT member Jaehyun Jeong captured by photographer David Sims. In charge of creative direction was Ferdinando Verderi.
“Photographed by David Sims, the campaign draw upon the characteristics of classic Hollywood and European movies in which the images are frames within divergent stories, glimpses of an unseen narrative, and an unknown script, a tension again between different views, of different lives. The notion of Prada characters peoples the campaign with an ensemble cast of faces with immediate resonance and international renown.” – from Prada