Fashion house LOEWE unveiled its Spring Summer 2023 Collection with a campaign starring actors and the brand’s ambassadors Josh O’Connor and Stephane Bak lensed by photographer David Sims. In charge of creative direction was Jonathan Anderson, with styling from Benjamin Bruno, set design by Vincent Olivieri, and production by Holmes Production. The campaign was inspired by the work of British still life and portrait painter William Nicholson, and American photographer George Platt Lynes. It features portrait-like and still life compositions. With the campaign, Loewe celebrates the power of photography to both represent reality and ignite imagination.
“Body, mind, object: the new LOEWE SS23 men ‘s campaign, shot by David Sims, explores a liminal zone between the staged and the introspective, human personality and crafted item. Drawing suspended, slightly puzzling scenarios that entice and engage the gaze of the viewer, the campaign is a quest for meaning that luxuriates over the details.” – from Loewe
