Fashion house ZARA presented their second collaboration with South Korean brand Ader Error titled Cycle A to Z. Following the first collection which used the letters “A” from Ader and “Z” from Zara as a framework symbolizing the beginning and end, the brands’ second offering extends the concept to highlight the cyclical nature of all things.
The beginning and the end repeat indefinitely, another beginning awaits us at D each end pointing to the infinite possibilities, passions, and attitudes of youth across the flow of time: past, present, and future. – from ZARA
Following the ‘Be Generation AZ’ collection, a new circular graphic features across ADER × ZARA’s second offering, fusing the letters A and Z encircled with the alphabet emphasizing the idea of being connected in an infinite cycle of A to Z. Key words to characterize the collection include cycle, repetition, and infinity, all conveyed through this new graphic identity. – from ZARA
Suiting including styles in grey pinstripe, grey checkered, and navy are worn with chunky loafers and relaxed boots. The deep blue of the A to Z logo appears on T-shirts and oversize sweatshirts, and is contrasted with other vibrant tones when worn with a long wool coat in vibrant orange or a down jacket detailed with bright green brushstrokes. Inspiring from ADER ERROR’s unique silhouette and combining the carefully designed details with a fun, spirited mood, the collection is completed with accessories including a nylon rucksack among other uniquely shaped bags, simple and pleated caps, and glasses. – from ZARA