Heung. It’s a Korean concept, untranslatable but essential: joy as a deliberate act, spontaneity as strategy, rhythm as dressing code. Madame Woo builds her Spring-Summer 2027 Wooyoungmi menswear around it. The result feels inevitable.
A pale linen shirt. A black leather jacket. Checked in navy and butter yellow, navy again. A belt with embedded symbolism. Headbands wrapping the crown like a question mark. Nothing strains. Nothing apologizes. The fabrics tell stories of wear and time. Sun-faded by design, weathered into soul. Stripes borrow from global cultures, checks reference spirituality and belonging. Crumple-dyed sheers suggest feathers. Marabou bursts punctuate in colour. The runway while casting both female and male models comes with one of the strongest unisex outings from Wooyoungmi to date, the looks could easily be switched from menswear to womenswear.
Minhwa cranes appear on shirts and embroidered denim, rendered naive and joyful. Sipjansaengdo symbols of longevity sit alongside lotus flowers. A leather charm reinterprets the gwaebul norigae, that protective talisman traditionally worn, now worn here, now worn by you. The runway is styled by Nicco Torrelli in collaboration with Madame Woo, Torrelli is fashion director at DUST Magazine. In charge of the casting was Casting Director Shelley Durkan. Walking the runway for Wooyoungmi Menswear Spring Summer 2027 runway show at Paris Fashion Week was a strong mix of up and comers and breakthrough stars featuring Adeyemi David, Adrian Timmermanns, Anton Krogsgaard, Artem Dubikin, Aryan Prakash, Ashton Ianniciello, Bai, Bruno Varacca, Chol Khan, Dan Berd, Dugyeong Kim, Julian Silvester, Lamine Gueye, Lammy Ajibola, Leander Cowie, Leander Klugmann, Lekan Biliaminu, Liu Qinzheng, LV Yifan, Mamadou Sarr, Matteo Kurth, Saliou Gueye, Saul de Planter, Suyong Jung, Tamás Gyöngyösi, Yahne Ba.
The collection doesn’t mix cultures, it assembles them. Across eras. Across styles. With lightness as the only rule. Buoyancy isn’t aesthetic here. It’s conscious. It’s earned. It’s the point.
Discover more of Wooyoungmi Menswear Spring Summer 2027 collection in our gallery:
For detail images focusing on accessories visit our DSCENE magazine.
