For Fall Winter 2025, Louis Vuitton’s menswear offering is less about a single statement and more about dialogue. Co-designed by Men’s Creative Director Pharrell Williams and longtime collaborator NIGO, the campaign reveals a layered conversation between place, memory, and shared vision. Photographed by Harley Weir in and around the Site of Reversible Destiny in Yoro Park, Japan, the campaign positions the collection within a living artwork, one defined by constant movement, disorientation, and reinterpretation.
This season continues Pharrell’s intent to stretch Louis Vuitton into spaces that feel personal, global, and genre-defying. By bringing NIGO into the design process, the collection gains a dual perspective: one shaped by streetwear’s influence on luxury, and another grounded in tailoring, craft, and symbolism. The campaign frames this collaboration not just as a creative exercise, but as what the brand calls a “Phriendship,” a mutual exchange of aesthetic codes and cultural histories.
Clothing draws from a wide range of references: dandy tailoring, military elements, traditional Japanese motifs, and cues from the early-2000s streetwear that connected both designers in their early careers. But rather than collapsing these influences into a collage, the collection lets each part breathe. Garments balance sharp geometry with fluid movement, letting embroidery, print, and fabric speak without shouting.
Set against the sculptural, disorienting structures of Yoro Park, the collection’s tactile elements gain new dimension. A textured jacquard blazer echoes the curves of a tilted wall; flowing silk layers mirror the winding paths. The location isn’t just a stage, it’s an active participant in the narrative, reinforcing the collection’s themes of transformation and duality. As in the Site itself, where orientation is never fixed, the clothing resists linearity. It moves between formality and play, elegance and experimentation.
The campaign unfolds through both still photography and moving image, capturing moments that feel spontaneous yet staged with precision. A cast of expressive characters wear the clothes as if navigating an immersive installation, never static, always shifting. There’s a sense of curiosity embedded in the visuals, echoing the kind of inquisitiveness that drives Pharrell and NIGO’s work across disciplines.
At its core, this season’s Louis Vuitton menswear doesn’t seek to reinvent fashion’s visual language, it expands it. Through texture, place, and the intimacy of a long-standing creative relationship, the collection suggests that innovation isn’t always about rupture. Sometimes, it’s about tuning into what two artists already know instinctively and building from there.
Pharrell and NIGO’s Fall/Winter 2025 collection succeeds because it doesn’t force clarity. It invites you to read between the lines, to see how streetwear can sit beside formality, how luxury can feel lived in, and how design, when grounded in mutual trust, can be both personal and expansive.
