Fashion forms the foreground of the campaign, which is staged against the backdrop of an archaeological site and features abstract, geometric silhouettes of robotic “alter egos” which interact with Smalls and Barnhill. The campaign successfully juxtaposes the past and future, art and science fiction and creates a pictoral futurama, an ironic and surreal collage which seeks to evoke the palette, cuts, textures, patters and geometric patchworks of the collection. Cut-outs of forms and colors expand and exalt the identity of the Missoni woman, transforming her into the adventurous character from a sci-fi cartoon or a Futurist figure in the style of Balla or Depero. This multifaceted model of femininity and elegance, simultaneously sinuous and angular, daring and ironic, is both real and dream-like. – from MISSONI
For the campaign shoot Angela Missoni has once again collaborated with the talented creatives at Studio M/M Paris, who brought the touch of year 2970 and the vision of label's sentiment in almost thousand years from now.
Official website: www.missoni.com