GUESS USA Fall 2023 Collection is a testament to the brand’s intention to rebrand as a denim focused line. The GUESS USA line is to live a separate life from the clothing giant’s main GUESS line. At the forefront of this campaign is model and influencer Steven Kelly, whose strong features and magnetic presence make him a perfect fit for the brand’s aesthetic.
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The designer behind GUESS USA collection, Nicolai Marciano, carries the weight of the GUESS legacy as the son of the founder. His take on denim seamlessly melds the brand’s classic appeal with contemporary trends, ensuring that GUESS remains relevant in today’s fashion landscape.
Adding another layer to this campaign is the talented Eli Russell Linnetz. As a renowned photographer and designer for his brand ERL, Linnetz brings a unique vision to the shoot. His keen eye for composition and understanding of fashion dynamics elevate the visuals, making each shot captivating.
Alongside Steven is Katarina Deme, whose striking looks complement Kelly’s, creating a harmonious visual synergy that’s palpable in every frame. Steven Kelly is represented by IMG Models in New York, and has more than 800k followers on Instagram alone.