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Officine Générale‘s Fall-Winter ’23 campaign evokes an enigmatic ambiance. Featuring a couple, possibly artists, their demeanor exudes a natural nonchalance paired with a distinct warmth.
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Set against the backdrop of an untouched workshop near rue Campagne-Première, there’s an implicit nod to Paris, subtly present yet not overtly dominating the visuals.
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Nina Mahéo, the Image Director, said, “Following our Monochromania Fall Winter 2023 show, I wanted to capture Pierre’s “obsession” with his two favorite colors, Navy and Grey. Repositioning tailoring in an urban environment was a natural choice, and so was Paris, our beloved city.”
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The visuals, vivid and poignant, are the handiwork of English photographer, Laurence Ellis, marking his second stint with Officine Générale, reverting to film for authenticity.
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Adding finesse to the campaign, Paris-based Italian stylist, Giovanni Dario Laudicina, orchestrated a distinctly “French” aura, drawing from cinematic motifs.
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Fashion’s whims often chase the fresh and novel, sidelining the beauty of age-old consistency. But in this collection, there’s a celebration of continuity, a homage to cherished classics. Whether it’s an age-worn peacoat or a staple sweater that has graced collections for over a decade, there’s a joy in the familiar. Consistency in style, for many, becomes a symbol of elegance, a silent testament to their unique journey. This notion became the soul of the Fall-Winter 2023-2024 presentation, “Monochro-Mania”, which reveres two timeless hues close to Pierre Maheo’s heart. They embody a fashion tale that’s been narrated since 2012—a story not of transient trends but of an enduring passion that seeks refinement rather than replacement.
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Image Director: Nina Mahéo
Photographer: Laurence Ellis
Stylist: Giovanni Dario Laudicina
Models: Maggie Maurer & Niels Trispel
Hair Stylist: Ed Moelands
Make-Up Artist: Janeen Witherspoon