![Alkaline](https://www.malemodelscene.net/wp-content/uploads/2023/02/Alkaline-Givenchy-SS23-01.jpg)
Fashion house GIVENCHY unveiled its Spring Summer 2023 Collection with a campaign starring Jamaican reggae musician Alkaline captured by the brand’s creative director Matthew M. Williams.
![Alkaline](https://www.malemodelscene.net/wp-content/uploads/2023/02/Alkaline-Givenchy-SS23-02.jpg)
There’s a deep connection between Givenchy and the actors, musicians and athletes who wear its clothes, and I immediately felt that kind of connection with Alkaline: when something’s right, you can just feel it. He inspires me both as an artist and as a human being, so for this campaign I wanted to keep the focus on who he is and the very natural, authentic way he wears clothing — which is exactly my intention as a designer. – Matthew M. Williams
![Alkaline](https://www.malemodelscene.net/wp-content/uploads/2023/02/Alkaline-Givenchy-SS23-03.jpg)
![Alkaline](https://www.malemodelscene.net/wp-content/uploads/2023/02/Alkaline-Givenchy-SS23-04.jpg)
![Alkaline](https://www.malemodelscene.net/wp-content/uploads/2023/02/Alkaline-Givenchy-SS23-05.jpg)
![GIVENCHY](https://www.malemodelscene.net/wp-content/uploads/2023/02/Alkaline-Givenchy-SS23-06.jpg)
![GIVENCHY](https://www.malemodelscene.net/wp-content/uploads/2023/02/Alkaline-Givenchy-SS23-07.jpg)
![GIVENCHY](https://www.malemodelscene.net/wp-content/uploads/2023/02/Alkaline-Givenchy-SS23-08.jpg)
![GIVENCHY](https://www.malemodelscene.net/wp-content/uploads/2023/02/Alkaline-Givenchy-SS23-09.jpg)
![GIVENCHY](https://www.malemodelscene.net/wp-content/uploads/2023/02/Alkaline-Givenchy-SS23-10.jpg)
![GIVENCHY](https://www.malemodelscene.net/wp-content/uploads/2023/02/Alkaline-Givenchy-SS23-11.jpg)