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Fashion house AllSaints celebrates friendship, freedom, escapism and attitude with their Instant Summer advertising campaign captured on location in Goa, in the days before distancing.
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AllSaints’ summer campaign is an emotive postcard memory of the time we spent there, pre-lockdown. From riding beach motorbikes to wading into the ocean, to dancing at dawn as sun rose on another day. Having the opportunity to share it with you now, it’s perhaps a timely reminder to us all to live in the moment, no matter where or with whom we find ourselves. – Wil Beedle, AllSaints Chief Creative Director
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Courtesy of © AllSaints