Fashion brand Armani Exchange unveiled its A|X Fall Winter 2023 campaign titled Dusk Orange captured by photographer Thue Nørgaard, with styling from Marc Goehring. Beauty is work of hair stylist Soichi Inagaki, and makeup artist Patrick Glatthaar. Stars of the campaign are Anton Omondi Angawa, Alex Schlab, Corrado Martini, Louis Baines, Kit Price, Maartje Convens, Betty Schupp, Lala Olsson, Hina Yoshihara, and Flora. Video direction by Anton Reva.
The campaign captures energy, movement, and dynamism, and it explores explores the unifying power of colour as an element that brings people together.