Fashion brand BURBERRY presented its Lunar New Year 2023 Collection with The Year Of The Rabbit campaign starring actor Shi Pengyuan lensed by photographer Sky. For the video campaign directed by Zika Liu, Chinese actor was joined by actress Qi Xi, and sportswoman Zhao Lina. The collection explores the brand’s spirit of adventure and celebrates taking a leap into the unknown. The rabbit is a key motif running throughout the collection, including cartoon-inspired iterations – some positioned back-to-back so that the ears meet to form a heart shape whilst others sit atop the Burberry logo, as well as the Thomas Burberry Monogram playfully reimagined with rabbit ears.
“Fleece, puffer and varsity-style jackets are embroidered, appliquéd and printed with the Thomas Burberry Monogram and motifs celebrating the Year of the Rabbit. An intarsia-knitted oversized sweater in wool can be found alongside hoodies, jogging pants and shorts featuring the Thomas Burberry Monogram as a graphic print.” – from Burberry