Japanase brand CHILDREN OF THE DISCORDANCE presented the Spring Summer 2023 Menswear Collection, with a digital lookbook and film, as a part of the ongoing Milano Fashion Week. The AREA AREA collection depicts the atmosphere of Yokohama’s hip-hop culture inspired by Ozrosaurus’s anthem AREA AREA, and recalls the years heading towards the new millenium, unveiling the evolving mixture of the time expressed in the present day. A tribute Shikama’s experience of Yokohama 90’s culture, SS23 embodies the designer’s memories, fabrics and graphics from that time and tells the story behind the encounter between fashion and street culture.
My passion for fashion started when I was 9 years old and I met street skating. As a teenager I became more and more into hip-hop and hardcore culture, but at the same time I got passionate about fashion in a way that was transcending genres. I was wearing Martin Margiela denim with a Supreme Camp Cap when street fashion and designers fashion didn’t intersect yet. I was skating with Raf Simons clothes and performed on stages. There was a kind of fashion style influenced by the gang culture belongs to AREA, like what color to wear in this town. In the late 90’s, street culture became huge. I saw fashion and street culture coming together and blending into each other right beyond the AREA. I experienced that music and fashion are alive and evolving. It was a great experience for me and this collection is a further evolution of that. – Shikama Hideaki, Creative Director