Rapper and actor Jaden Smith teams up with top model Hailey Bieber for Levi’s Spring Summer 2020 campaign captured by fashion photographer Matthew Welch. In charge of creative direction was Meritocracy Projects, with styling from Karla Welch, and production by Ariana Nakata.
Beauty is work of groomer Toby Fleischman, hair stylist Florido, makeup artist Denika Bedrossian, and manicurist Kimmie Kyees.
