Discover Vetements Spring Summer 2023 collection presented on Thursday, July 7th in the former Tati department store in Paris. This is the first in person show for the Creative Director Guram Gvasalia, since his brother Demna stepped out from the brand.
This collection is very personal to me. It’s my first physical VETEMENTS show as a Creative Director. It’s a summary of my childhood memories, war trauma, hidden desires and twisted imagination.
– said Guram Gvasalia in a show notes.
The designer takes the inspiration from his childhood memories and his war trauma, when he left Georgia and lived in a refugee camps. He talks about his only toy, a deformed version of a teddy bear, his first Barbie doll, check blankets that her wore instead of outerwear in the camp. He also remembers his obsession with punk culture, his grandma’s zebra print dresses, and his first designs.
Prior to coming out as the Creative Director of VETEMENTS, I showed my first collection for the brand in December last year, all masked looks; masks as a protection, of what’s inside, masks as a protection of the world that sometimes can be very brutal, especially being LGBTQ and growing up in a super homophobic environment. Everyone expected me to continue this season with this signature move of covering all faces, but once I fitted the casting, I removed all the masks that were in the show, I wanted to show their faces, tell their stories through my clothes.
– adds Gvasalia.