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Adidas and Yohji Yamamoto Present the Y-3 S-GENDO RUN Sneaker

Pushing Boundaries with Cutting-Edge Design and Performance Technology

Courtesy of Adidas

The collaboration between adidas and Yohji Yamamoto stands as an example to innovation and boundary-pushing design. With the introduction of the Y-3 S-GENDO RUN, this partnership continues to redefine footwear aesthetics. Rooted in the legacy of the GENDO series, this latest iteration catapults the fusion of tradition and modernity to new heights. It serves as a bold proclamation of evolution, seamlessly blending elements of the past with a futuristic vision.

The conceptual underpinnings of the Y-3 SS24 collection’s Chapter 1 provide the creative backdrop for the S-GENDO RUN. Embracing the Japanese principle of ‘Ma’, which finds significance in the emptiness between objects, the sneaker’s design embarks on a journey of profound symbolism. The incorporation of negative space and elevation within its hollow plate manifests as a visual testament to the Contra-Natural ethos.

Courtesy of Adidas
Courtesy of Adidas

Beyond its avant-garde aesthetic, the S-GENDO RUN prioritizes functionality and comfort. By harmonizing cutting-edge midsole technologies from adidas’s running arsenal with design elements reminiscent of archival trainers, this sneaker redefines the boundaries of performance footwear. The marriage of a sport-inspired breathable mesh, luxe suede, and supple leather upper with a Lightstrike midsole and Pebax® plate underscores its commitment to both style and substance.

Courtesy of Adidas

Every facet of the S-GENDO RUN, from its construction to its detailing, exudes a sense of purposeful juxtaposition. This is evident in the expressive outsole, where a seasonal floral graphic converges with a herringbone tread pattern. This amalgamation of contrasting elements serves as a bridge between eras and ideologies, encapsulating the essence of progression. In the Y-3 S-GENDO RUN, tradition and innovation converge, forging a path toward a future where style knows no bounds.

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