ZARA approaches denim as a foundational wardrobe pillar, and this collection distills the essentials into pieces that bridge minimalism and wearability. Photographed by Quentin De Briey, the campaign captures a understated confidence, each garment positioned as a timeless investment rather than seasonal trend.
The lineup spans classic shirt jackets in relaxed linen-wash tones, cropped shorts with intentional fraying, and a denim shirt that reads as both utilitarian and refined. Color grading leans warm and neutral, allowing the fabric’s texture and cut to command attention. This is denim stripped to its functional DNA, repackaged for contemporary living.
The Models
Maxime Laval represents the collection’s tailored sensibility, his sharp features and understated presence anchoring the more structured silhouettes. Represented across Europe’s top markets through GUYS MGMT (Milan), PRESENT MODEL MANAGEMENT (London), Blow Models (Barcelona), Kult Stockholm, Chadwick Models (Sydney), and Metropolitan (Paris via Mother Agency), Laval brings the polished restraint the brand demands.
Nile Winchester channels an ease and directness that complements the collection’s approachability. Winchester’s representation spans global powerhouses: Next New York, Next Paris, I Love Models Management (Milan), The MiLK Collective (London), MINT Artist Management (Berlin), Elite Copenhagen, Modelwerk (Hamburg), Next LA, and Next Madrid, positioning Winchester at the intersection of commercial viability and editorial credibility.
Together, Laval and Winchester embody two distinct approaches to contemporary menswear: one architectural and precise, the other fluid and accessible. Against De Briey‘s clean, color-saturated backdrops, each model demonstrates how foundational pieces become personal through presence and proportion.
Photography: Quentin De Briey
Models: Maxime Laval, Nile Winchester
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