Fiorucci introduces Piazza Fiorucci for Spring Summer 2026, a collection built around an imagined square where the city blurs into fantasy. Inspired by the multicultural pulse of Via Paolo Sarpi, the brand reshapes the street into a surreal set. In this space, real life shares the stage with cartoon energy, and fashion becomes a playful tool for transformation.
Everything begins with contrast. Real textures meet artificial flourishes. The show space reads like a corner of the city reimagined through pop references, complete with glowing signage, staged urban clutter, and coded graphic details. The familiar turns strange, then inviting.
Fiorucci paints the season in a trio of core colors red, sky blue, and white spread across sheer fabrics, shiny finishes, and layered technical materials. Transparent tulle sits beside vinyl-like PVC. Classic textiles like chiffon and denim share space with Tyvek and recycled synthetics. Each look rearranges softness and shine, stillness and energy.
Artist Janina Zais collaborates on the show, bringing hand-painted body details that extend the collection’s humor. One model appears with a dog’s painted snout and a printed look to match. Others walk with body art that echoes their outfits, creating figures that feel lifted from a storyboard. The clothes and the bodies wearing them form a continuous surface, graphic, fluid, and animated.
Traditional symbols of romance, angels, hearts, cupids, collide with candy visuals, cartoon poodles, toys, and optical illusions. Stripes ripple into popcorn. Dots curve into hearts.
Accessories carry the message further. T-shirts and hats printed with “Make Hearts Beat Again” add irony and intimacy to the styling. These touches keep the collection light but pointed, sweet with bite.
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The show ends as it began, rooted in the idea that change starts in what we already see. Piazza Fiorucci invites a different reading of the ordinary. The brand asks us to look again at what surrounds us, to imagine it shaped by curiosity, emotion, and joy.
