Italian fashion brand GUCCI unveiled its Fall Winter 2023.24 Collection, that explores improvisation, on January 13th, during the recently finished Milan Fashion Week. This is the brand’s first collection since the departure of Alessandro Michele last November. The collection uses the art of improvisation and freestyling to highlight individuality and personality. The brand’s DNA and the archetypes of the classic men’s wardrobe are reinterpreted by the multi-faceted creatives and craftsmen who work for the house of Gucci.
FALL WINTER 2023.24 COLLECTIONS
“Crystal GG, a new lacquered interpretation of the house’s coated monogram canvas from the 1970s, emblemises the collection as a tool for visual freestyling. Dipped in the vibrant colors and faded pastels that span the show, the cloth – named for its sheen – is applied to workwear coveralls and appears in bags and shoes oversized and relaxed in construction for a tactile, aged sensibility that imbues them with soul. Throughout the collection, the idea of how the individual chooses to wear a garment or accessory – the gestures, erosion and personality with which it is injected – takes centre stage. The notion is adorned with jewellery that conjures memories from the Gucci archives – the Piston Lock, the Horsebit, the Cross – and invoke a feeling of personal, sentimental relics.
A voluminous but languid tailoring silhouette enables improvisation of styling, a sentiment echoed in suits with detachable elements that allow the wearer to transform them into sleeveless jackets and shorts. The free and boundless facets of contemporary masculinities are observed in garments cross-pollinated – either in construction or styling – from traditionally contrasting wardrobes: sportswear informed by Gucci’s 1980s archives evoke the codes of dance, while motorcycling garments pay tribute to archival pieces from the early 2000s or splice with the sculpting of archetypal overcoats. Inspired by the same era, denim trousers faded as if washed with fuel are adorned with the logo originally launched by Gucci in 1953 when the house opened its first store in New York.” – from Gucci