SKIMS, the pioneering brand renowned for reinventing women’s underwear, is set to make a groundbreaking foray into the men’s category. The official announcement came today as SKIMS unveiled “SKIMS Mens” alongside an extraordinary All Star campaign featuring three athletic icons: Neymar Jr, Nick Bosa, and Shai Gilgeous-Alexander.
Photographed by Donna Trope, a long-time collaborator with the brand, this campaign showcases the brand’s commitment to excellence, diversity, and style that transcends the world of sports.
From technically crafted briefs to ultra-soft boxers, and the comfiest tanks and tees ever, SKIMS Mens promises to redefine comfort, fit, and movement in men’s underwear. Rooted in the principles of comfort and superior fit, SKIMS Mens aims to provide men with the confidence and ease to conquer any challenge.
Kim Kardashian, Founder and Creative Director of SKIMS, expressed her excitement about the expansion into the men’s category. She highlighted the brand’s commitment to inclusivity and comfort, noting that SKIMS is evolving to cater to all audiences, not just women. She emphasized the brand’s mission to provide solutions for everyone.
SKIMS’ move into men’s apparel was influenced by the growing number of men who have already embraced the brand’s existing product offerings. Men now constitute over 10% of SKIMS’ customer base, making it a natural progression for the brand to enter the $111 billion US men’s apparel market.
The debut release of SKIMS Mens will introduce three distinct collections:
Cotton: This collection features essentials crafted from a soft, mid-weight cotton blend with built-in recovery for everyday comfort.
Stretch: The Stretch collection comprises foundations that retain their shape, thanks to a maximum-stretch fabric that guarantees a perfect fit every time.
Sport: Engineered to support athletic performance, the Sport collection offers lightly compressive base layers designed to seamlessly fit under workout clothes.
SKIMS Mens is set to be exclusively available for purchase on SKIMS.com starting from October 26th at 9 AM PST. The size range for these innovative pieces spans from XS to 5X, with prices ranging from $16 to $54 for individual items and $42 to $98 for packs.
This groundbreaking expansion marks a significant milestone for SKIMS as it continues to disrupt new categories and reach a broader demographic of consumers.