![Prada Lunar New Year](https://www.malemodelscene.net/wp-content/uploads/2024/01/Prada-Chinese-New-Year-01.jpg)
Luxury house Prada unveiled its Lunar New Year 2024 collection with a campaign that marks the commencement of the Year of the Dragon. A revered and potent symbol in the Chinese zodiac the Dragon represents prosperity and good fortune. According to ancient myth, the dragon played a pivotal role in the formation of the Chinese nation.
![Prada Lunar New Year](https://www.malemodelscene.net/wp-content/uploads/2024/01/Prada-Chinese-New-Year-02.jpg)
![Prada Lunar New Year](https://www.malemodelscene.net/wp-content/uploads/2024/01/Prada-Chinese-New-Year-03.jpg)
The campaign’s visuals, steeped in a rich color palette and influenced by the aesthetics of arthouse cinema, capture the inherent joy and optimism of the festivities. The outcome is a poignant series of portraits, set in a cinematic ambiance and featuring Zhao Lei, the face of Yang Fudong’s film “First Spring,” currently showcased at the Pradasphere II exhibition in Shanghai.
![Zhao Lei](https://www.malemodelscene.net/wp-content/uploads/2024/01/Prada-Chinese-New-Year-04.jpg)
![Zhao Lei](https://www.malemodelscene.net/wp-content/uploads/2024/01/Prada-Chinese-New-Year-05.jpg)
Taking place within the historical Prada Rong Zhai residence, this project brings together two highly acclaimed young talents from the contemporary Chinese cultural scene: the accomplished fashion and art photographer Leslie Zhang and the versatile musician and producer LinFeng, whose music is inspired by the celebratory rhythms of traditional Chinese instruments.
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