What Influence Does Pop Culture Have on Fashion Trends?

Exploring the symbiotic relationship between pop culture and fashion

Pop Culture
Photography by Pat Supsiri for MMSCENE

Fashion trends come and go, and consumers’ acceptance or rejection of new clothing articles and accessories is influenced by various factors. The first and all-important factor is pop culture, which determines their taste and support of fashion trends. From the glitz and glamor of Hollywood icons to the viral sensations on TikTok and Instagram, the “culture of the people” contributes significantly to the perspective of shoppers, having a notable effect on the way they consume fashion. When a trend is currently in fashion, it’s brilliant. Before that, it’s daring, and years later, it becomes ridiculous. Trends are re-entering the cycle faster than ever.

Fashion (And Style) Is Influenced by The Cultural Context in Which It Exists

Fashion and modern popular culture have a reciprocal relationship, which involves a mutual exchange of support. It’s, therefore, necessary to foresee cultural and social movements to get a good understanding of the fashion environment. Designers often draw inspiration from music, film, and art, creating clothing and accessories that reflect the spirit of the times. Fashion influences and is a function of people’s lifestyles, so there are interactions between shifts in consumer lifestyle, fashion, and culture. Whether you’re a fan of pop culture or not, there’s no denying that fashion is evolving thanks to the attire choices of runway models or movie stars.

Pop culture (or popular culture) is generally recognized as the culture that predominates in a society at a point in time. It’s informed by the mass media. Examples of pop culture come from various genres, such as music, print, cyber culture, sports, entertainment, leisure, and TV. Sports and TV are undoubtedly the most widely consumed examples of pop culture, having more staying power than any other, but they’re often dismissed as juste entertainment. The fashion industry delivers what the public wants. The ebb and flow of trends, not to mention the frenzy and the lull, are moving faster than ever.

Pop Culture
Photography by Pat Supsiri for MMSCENE

The Obsession with The New “It” Thing Is Burdening Our Brains

Trends are moving at a pace faster than even fashion outlets can keep up with, introducing new styles to cater to consumers’ appetite for something fresh and exciting. It leads to a continuous cycle of fashion trends coming and going. People are ready to jump on the bandwagon. Social media is driving binge culture and fast fashion, redefining the way brands connect with their audience. Whether it’s Keeping Up With The Kardashians or Say Yes To The Dress, consumers are left in a state of frenzied obsession they can’t shake out of. This-just-in things are omnipresent, revered, criticized, distinguished, and scrutinized.

Let’s Explore the Fascinating Interplay Between Pop Culture and Fashion

The fabric of human existence is an extraordinary weave crafted from a myriad of experiences, dreams, and aspirations. Pop culture affects society at large, but it has a significant impact on the youth, at times creating pressure to conform to certain standards of beauty and behavior. It encompasses the prevailing ideas, images, perspectives, and phenomena that characterize the mainstream in any given society. If you’re curious to know more about the constantly developing intersection between pop culture and fashion, please continue reading.

Fashion Evolves in Tandem with Music

Music has proven to be a catalyst for fashion trends that command styles, aesthetics, and attitudes. Take hip-hop as an example. Since the birth of the music genre, which originated in a block party in the Bronx, fashion has been an integral part of the scene. The street fashion that originated in the early 1970s developed from ingenuity, borrowing elements from athletic wear and urban street style. For women, much of the style came from repurposing men’s clothes. Still, to this day, people dress like that. Artists blur the lines between music and fashion, creating emblematic looks that stand the test of time.

Fashion Trends
Photography by Pat Supsiri for MMSCENE

Hollywood A-Listers Flocked to Fashion for Its Decadence and Glamor

For decades, movies have provided us with that “I must have it” fashion moment. Who can forget Alain Delon’s outstanding sunglasses or Marlon Brando’s moiré braces? The glamorous looks sported by iconic stars have become timeless classics. Designers are still captivated by the charisma of celebrities. Leading men and ladies draw the audience’s attention with their acting skills and leave an undeniable mark on style. More often than not, fashion trends emerge from the collaboration between stars and renowned designers. From creating accessories for Mark Jacobs to a Chanel capsule line for Karl Lagerfeld, Pharell Williams is scarcely a new name in the fashion world.

The next time you sit down to watch a movie, pay close attention to the costumes. Cinema costumes are part of a symbolic language that only helps the story flow by intensifying psychological effects. Viewers can create or participate in the new fashion trend by adopting forms of dress similar to those in movies. Other than knowing every single line and knowing what happens seconds before the protagonist does, fans can’t help but fall in love with the costumes time and time again. Marvel heroes, for instance, wear stunning and insane costumes while fighting off supervillains. Check out the cute wristlets and wallets at Loungefly perfect for work, travel, and everyday use.

TikTok Democratizes Fashion and Makes It More Accessible

An enthusiast of all things fashion, you’re gripped by the fear of missing out on TikTok content. Originally developed as a distinct app, for the sole purpose of offering entertaining lip-synching and dance videos, the rise of TikTok is truly unexpected. Ordinary people can now become fashion influencers, sparking trends from the comfort of their homes. Hashtags like #OOD (outfit of the day) and #FashionTikTok have transformed everyday fashion enthusiasts into trendsetters, creating a diverse and dynamic landscape. Instagram, too, is a dominant force in shaping trends, paving the way for “cool”. Style innovation goes hand in hand with content creation.

Finally, pop culture and fashion are closely intertwined, with each influencing and reflecting the other. Actors, musicians, and TV personalities, to name a few, influence millions of people with their attire choices, while fashion has an extraordinary capacity to reflect personality, values, and interests. It’s necessary to be truthful and genuine in the evaluation of trends to be more informed.

Images from Archie Cranch by Pat Supsiri, see full story here.

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