Fashion brand GUCCI and sportswear brand ADIDAS presented their collection with a lookbook lensed by fashion photographer Carlijin Jacobs. In charge of creative direction was Alessandro Michele, with art direction from Christopher Simmonds, and styling by Ib Kamara. Among the stars of the lookbook are Jie Zheng, Paul-Emile Paillier, and Tengde Wang. The collection fuses both brands codes, and merges nostalgia with modern influences.
“With the heritage of both brands encoded in a trio of lines, a fixation on stripes plays out across ready-to-wear pieces that echo the silhouettes of athletic staples and leisurewear. Track pants feature the white Three Stripes of adidas on one leg, while the other is defined by the red and green Web of Gucci. Energetic prints portray how motifs like the adidas Trefoil and GG monogram find synergy to amplify two legacies. Conventionally formal pieces like leather heels, suede loafers, and silk scarves enter hybridized territory as well, as they are marked with casual codes. Similarly, retro aesthetics become intrinsically contemporary as they proclaim there are no rules when it comes to dressing up.” – from Adidas
The adidas x Gucci collection will launch on June 7th.