French fashion brand BLUEMARBLE presented the Spring Summer 2023 Menswear Collection, with a runway show and digital presentation held at the ongoing Paris Fashion Week. For this season, designer Anthony Alvarez was inspired by California desert and the dream of encountering Hendrix. The collection discovers American pop culture through French filter. This is a new Paris attitude, where ease and eccentricity coexist, and fantasy finds its way into real life.
Every BLUEMARBLE collection is an exploration: inspirations, techniques, prints, colour, and above all, individuality. The idea is to arrive at a vivid, visual language from diverse influences and perspectives, and a headspace that is at once free-spirited and grounded. That’s why this season riffs on different wardrobes: workwear, sportswear, and tailoring. The pieces have a psychedelic feel – the BLUEMARBLE nod to the legendary Monterey music festival from ’67 and imagining that counterculture experience for young people today. But what also comes through is Parisian know-how, as the collection involves more crafted details than ever. It’s been exciting to push the possibilities, to create with curiosity and a completely open mind. – Anthony Alvarez
Several pieces speak to the continuous development of BLUEMARBLE designs: cargo pants with darted fronts, tops with extended boatneck fronts, shirts with drawstring waists and reversible varsity jackets that recur from one season to the next. Embellished bootcut and baggy jeans have now become a brand signature. – from Bluemarble