French label LACOSTE enlists hip hop artist A$AP Nast, skater and model Evan Mock, dancer Salif Gueye, and model and poet Sonny Hall to star in their Spring Summer 2021 Crocodiles Play Collective campaign.
“The crocodile has a unique power: he liberates movement to link all cultures together. He transcends generations, gender, style and borders and weaves unlimited links. He finds harmony in contrasts, he proves how magnificent life is in play and diversity. A collective spirit that is expressed in this new Lacoste campaign through the iconic polo. Worn by 7 strong characters and their crew, it sketches the richness of a cosmopolitan collective, with each one’s own sense of elegance.” – from Lacoste
A collective is alchemy, strength. Without my collective, I would not be where I am today, professionally and personally. Together, we are passionate, together we grow, each cultivating our own personalities. That’s what gives our group its strength. We are a family. – Salif Gueye