TIRTIR has announced V of BTS as its first-ever global brand ambassador, marking a new chapter for the fast-rising K-Beauty label as it moves deeper into international markets. The partnership positions V at the center of TIRTIR’s global visibility push, linking his cultural reach with the brand’s expanding complexion and base makeup range.
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Well known for its cushion foundations and high-performing formulas, TIRTIR has built a strong following across Asia through skin-focused makeup and an unusually wide shade offering for the region. By naming V as ambassador, the brand aligns itself with a figure who carries both fashion influence and long-standing credibility in global pop culture.
In its announcement, TIRTIR highlighted V’s “unforced confidence and distinct visual identity” as core reasons behind the partnership, framing him as someone who represents a shift away from uniform beauty narratives and toward a more individual approach to self-presentation, a message that extends beyond cosmetics.
For V, the role adds to a year defined by solo creative moves, collaborations, and brand partnerships ahead of BTS’ planned 2026 return. With a new album and tour already in motion, the announcement signals that his individual presence will continue to grow even as the group prepares its next phase.
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The first global TIRTIR campaign featuring V is expected to roll out in early 2026, positioning him as the face of the brand across beauty, lifestyle, and retail platforms.
