Italian fashion brand GUCCI presented its Après-Ski 2022 Collection that brings pieces for mountain leisure, inspired by the easygoing allure of winter getaways, and the brand’s vision of a travel-minded lifestyle. The collection captures the duality between sportswear and luxury. It also introduces a special preview of ready-to-wear and accessories from a forthcoming chapter of adidas x Gucci collaboration. Fashion photographer Mark Peckmezian captured the campaign, with art direction from Christopher Simmonds. In charge of beauty were hair stylist Shiori Takahashi, and makeup artist Daniel Sallstrom. Video campaign directed by Akinola Davies Jr.
“Against the backdrop of scenic peaks and a charming chalet, the cozy conviviality at the heart of the Gucci Après-Ski selection comes to the fore. In the campaign, friends venture out in coordinating sets defined by chevron-patterned quilting or the GG Monogram, as well as lug-soled boots inspired by cold-weather footwear and ski mask silhouettes from the Gucci Eyewear collection.” – from Gucci