Korean eyewear brand Gentle Monster joins forces with football player Son Heung Min for the brand’s latest ad campaign featuring the “Bold” collection. Inspired by the stars in the galaxy, the collection features nine models, that will be available for purchase on December 1st.
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The BOLD Collection metaphorically conceptualizes the galaxy’s stars as symbols of valiance and boldness. Son Heung Min, who is daringly writing a new chapter in football history, showcases his unique interpretation of the BOLD line. – from Gentle Monster.