Spanish luxury fashion house LOEWE presented the Spring Summer 2023 Menswear Collection, with a show on June 25th, during the recently finished Paris Fashion Week. The collection mixes nature and technology, a fusion of the organic and the fabricated. The pieces feature real plants which have been made in collaboration with designer Paula Ulargui Escalona. A collection that juxtaposes to entice new perspectives.
Shapes are reduced to their archetypal crudeness, standardised and then inflated, shrunken, sliced or left as they are. Staples: the bomber, the hoodie, the sweatshirt, the polo, the shirt, the trackpants, the shorts, the waxed jacket, the parka. Made in padded nappa, or ozone-treated cotton that makes them look as though they’ve been buried underground. The perfect and the worn out. Tech relics—earphones, a pen drive, a phone case—cluster on the leather coat. Chia plants and Cats wort grow on coats, sweatshirts, sweatpants and running shoes in a process perfected in collaboration with designer Paula Ulargui Escalona. Screens turn coats and tops into projection devices. – from Loewe
The plants that have been grown on a series of garments and shoes are the result of an experimental process developed in collaboration with Paula Ulargui Escalona. The idea is that over time the pieces merge with nature. They took 20 days to reach the desired level of growth in a specially constructed polytunnel on the outskirts of Paris. They require regular watering and maintenance to ensure a runway-ready appearance. – from Loewe
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