Italian fashion house VERSACE enlists music superstar Maluma to star in their Spring Summer 2022 Men’s Campaign captured by photography duo Mert Alas and Marcus Piggott. Styling is work of Jacob K, with creative direction from Ferdinando Verderi, and casting direction by Piergiorgio Del Moro. In charge of beauty were hair stylist Paul Hanlon, and makeup artist Diane Kendal. For the campaign Maluma is posing alongside his own dog Buda.
Fashion is one of my biggest passions outside of music and being part of Donatella’s vision, and the Versace family, is an honor. Together, we have created memorable moments with custom performance and red carpet looks, magazine covers and the amazing Met Gala 2021 design. With this campaign, we are creating more memories as a fashion family together. One of my greatest highlights for 2022 will be my dog Buda in his first campaign with me – a man’s best friend joins fashion. This is to many more memories with my Versace family. – Maluma