Italian fashion house BRIONI presented the Spring Summer 2023 Menswear Collection with a lookbook, as a part of the recently finished Milano Fashion Week. For this season Brioni brings a sense of playfulness mixed with their signature tailoring. garments. The attitude that comes through is one of tranquility, of thoughtful brilliance. The collection has a breezy, en plein air spirit that is captured in the uncontrived shapes, in the softness of tailoring that, never overpowering the wearer, suggests a relaxed way with formality. All of it in summery, painterly colors.
Roma, the città eterna, is a capital with millennia of history just as much as it is a way of life. The accumulation of facts and artifacts, here, has created a distinctive mindset: a nonchalance, an ability to look at everything with a mixture of detachment, lightness and playfulness, in the ultimate awareness that nothing is really permanent, but everything remains. As the quintessential Roman House, Brioni is deeply absorbed in this ethos, which is in fact also a way of dressing. – from Brioni